Specific means that an indicator is valid and credible. An indicator should not be confused by other activities or factors that disrupt the connection between the action measured and the indicator used to measure the action.

Example: If a company is attempting to measure community satisfaction, the number of complaints is likely not a valid or specific indicator. Community complaints might be valid to measure the number of complaints that an organization receives, but using complaints to measure satisfaction is assuming that anyone who does not complain is satisfied, which most likely is not a valid assumption. The cause and effect relationship is clear and not confused with other activities.

A specific and valid indicator is
–clean and simple;
— easy to interpret;
–comparable with others (from year to year, to another company, or to a benchmark);
–understandable (what a downward or upward trend in the indicator suggests).