Key Concepts: Eco-efficiency, Cross Cutting

Learn to be a critical thinker when interpreting indicators in a sustainability report. Ask yourself the following questions:

  • How does the indicator compare to a benchmark?
  • How easy/difficult is the target for the company to reach?
  • Does the indicator meet the SMART characteristics?

Also, remember that reporting is a continuous improvement. Sometimes readers think the organization is not providing exactly the type of, or all the, performance indicators it should. However, there are many factors that affect an organizations ability to provide information that meets both management’s benefit and stakeholders’ expectations.