To be perceived as responsible and serious about sustainable operations, an entity’s values must be consistent in three ways:

  • its own actions;
  • its stakeholders’ values; and
  • broader society’s demands and expectations.

However, because society is made up of individuals with different interpretations of short and long term, the importance of individual vs. community rights, and the priority of human rights vs. nature, an entity’s values and performance may be different from your individual expectations.