Key Concepts: Accuracy

Watch for inaccuracies in sustainability reports. Most are unintentional, but some may create a positive impression that is undeserved.

Inaccuracies can occur from any of the following:

  • Making accidental errors due to inexperience in reporting;
  • Choosing to report selective information that shows the organization in a positive light; or
  • Writing in a vague or ambiguously manner, not being exact.