What makes a report inaccurate?

Organizations generally want to present accurate information in their reports and not be accused of greenwashing or that they are NOT implementing rigorous social and environmental programs but saying that they are. However, some organizations’ reports give the wrong impression and therefore appear inaccurate.

Companies may:

  • make accidental errors;
  • provide selective information; or
  • write carelessly or too technically.

Any of these unintentional actions may lead to the perception of greenwashing. For this reason, organizations will request unbiased parties (either within or outside the organization) to assure that the report presents accurate, clear information in a balanced and readable manner. These parties attempt to instill trust and confidence in the information presented not only for the reader but also for the organization.