Module 3: Credibility

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”

– Edward R. Murrow

How Does a Reader Assess the Credibility of Reporting?

This module will help you understand credible reporting. It explains, spin and greenwash, words that are commonly used to describe information that is perceived to be inaccurate, misleading, or unreliable. It will also make reference to different procedures and practices that organizations can use to provide a reader confidence that information is of a high quality.

This module contains the following parts: